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STRAUB & POKOTYLO helps its clients recognize potential intellectual property assets, protect that intellectual property, and exploit existing intellectual property assets.
THE IMPORTANCE OF INTELLECTUAL PROPERTYIntellectual property has emerged as one of businesses’ highest priorities. Indeed, patents, trademarks, copyrights, and/or trade secrets may be vital to a business’s long-term earnings capacity. Patents, copyrights, and trade secrets allow a company to protect its investment in developing, for example, new or improved products, integrated systems, manufacturing methods, software and even methods of doing business. Trademarks allow a company to protect the good will associated with a product name, service name, or logo. OUR MISSIONSTRAUB & POKOTYLO is committed to understanding our clients’ products, services and business methods, and the competitive advantage such products, services and business methods afford our clients vis-à-vis their competitors. This process may involve evaluating existing assets of a client and its competitors, such as rendering opinions as to the validity or infringement of patents or trademarks. Once a client’s business and its relevant industry are understood, STRAUB & POKOTYLO will craft a program to protect and exploit intellectual property assets to protect our client’s long-term earnings capacity. This process may involve preparing, prosecuting and maintaining patent and trademark applications, monitoring competitor activities, asserting existing intellectual property assets against infringers, and licensing intellectual property assets. |
